Shop Ready-Made
Choose a ready-made Stwrap that represents something you love, believe in, remember, or simply enjoy.
From $9.95
Every Strap Has a Story™
Meet Stwrap®
A patented new kind of bag charm that wraps around your bag strap.
Your story might be your team, your pet, a place you’ve been, a cause you support, a person you love, or a memory that matters. Choose the one that says something about you, and swap it when the moment changes.
HALLOWEEN HAS A STORY
77 Ways to Show Your Halloween Spirit
From spooky to silly, find the Halloween Stwrap that fits your story. 77 collectible designs made to wrap right onto your bag strap.
100,000+ Sold
And counting
5-Star Reviews
Patented Design
U.S. Patent 9,142,149
Wraps Around Your Bag Strap
Collect. Swap. Tell your story.
HOW IT WORKS
Wrap. Snap. Go.
Stwrap® wraps around a compatible bag strap and sits securely on the strap. Designed for compatible 1″–1.5″ bag straps.
No sharp pin through the fabric and no holes in your bag. Easy to swap when your story changes.
3 Simple Steps
See It Go On in Seconds
Pins Pierce. Most Charms Dangle. Stwrap® Wraps.
A new kind of strap charm.
PERSONALIZE WHAT YOU CARRY
Find Your Story
Sports · Pets · Halloween · National Parks · Causes · Travel · Custom · New
Choose what says something about you.
Popular Stwraps
Witch Bag Tag
$9.95
Warrior Breast Cancer Awareness Bag Tag
$9.95
Acadia National Park Bag Tag
$9.95
Dog Lover Bag Tag
$9.95
Popular Collections
Animals & Pets
Sports & Activities
National Parks
Personalized Gifts & Keepsakes
Create your own from a photo
Halloween Favorites
Playful designs for compatible treat bags, backpacks, and totes.
Breast Cancer Awareness
Support, strength, hope, and the people who matter most.
CREATE YOUR OWN
Your Story Can Be One of One.
Your photo. Your pet. Your team. Your person. Your place. Your memory.
Create something completely your own.
AS SEEN IN
A Small Product That Gets Big Attention
Stwrap’s patented approach to turning the people, places, passions, and memories that matter into something you can carry has caught the attention of media along the way.
REAL WORLD STORIES
See Stwrap in Real Life
On everyday bags, dog walks, trade shows, and adventures, Stwrap goes where people go.
CUSTOMER REVIEWS
Loved by the People Who Carry Them
5.0
from 47 reviews
“I have a ton of photos of my dog Rye and every one of them is buried somewhere in my camera roll. Now he’s on my bag strap and I actually see him every single time I grab it. It wraps flat so nothing swings or snags, and the print came out sharp. Small thing, but it makes me smile every day.”
— KH
Custom Pet Photo Bag Tag - Personalized Pet Gift
“Purchased as a gift for my daughter and her friend who moved to HI. They are such a unique gift and great quality!”
— Christin
Custom Family Photo Bag Tag - Personalized Family Keepsake
“Makes an awesome gift idea for a loved one! Quick shipping and great customer service !”
— Lisa
Custom Pet Photo Bag Tag - Personalized Pet Gift
BULK ORDERS & PARTNERSHIPS
Put Your Story, Brand, or Community on Stwrap
Custom Stwraps for corporate gifts, employee programs, teams, schools, events, and promotional campaigns, plus retail and creator partnerships.
Corporate, Teams & Events
Custom Stwraps for corporate gifts, company lanyards, conference badges, teams, schools, and events.
ASI & Promotional Distributors
Bring Stwrap to customers through promotional products, distributor programs, events, and campaigns.
Retailers, Affiliates & Creators
Bring Stwrap to customers through retail stores, affiliate programs, creators, and collaborations.
Stwrap FAQs
What is a Stwrap?
Stwrap is a patented new kind of bag charm that wraps around a compatible 1″–1.5″ strap. It wraps around the bag strap instead of piercing the fabric with a sharp pin. Use it to show a team, pet, place, cause, person, memory, or custom design that says something about you.
How much does a Stwrap cost?
Ready-made Stwraps start at $9.95, and custom photo Stwraps start at $14.95. U.S. orders $35+ after discounts ship free.
What size straps does Stwrap fit?
Stwrap fits flat straps 1″–1.5″ wide. Measure the strap where you plan to attach it. Chains, round cords, and heavily padded attachment areas are not compatible.
How long does a custom Stwrap take to arrive?
Custom orders of 1–29 units generally require up to 3 business days for production before shipment. Delivery time begins after the carrier receives your order and varies by destination.
How does a Stwrap attach to a bag strap?
Position the Stwrap on the front of the strap, wrap the silicone band around the back, and hook it onto the side fastener. The wrap-and-hook design keeps the Stwrap mounted directly to the strap.
Can I create a custom Stwrap from my own photo?
Yes. You can create a custom Stwrap using a favorite photo to turn a person, pet, place, milestone, or memory into something you can carry on your bag.
Is a Stwrap a good gift?
Yes. A custom photo Stwrap turns a favorite person, pet, place, or memory into a personal gift they'll carry every day. Custom Stwraps start at $14.95 and ready-made designs start at $9.95.
Does Stwrap offer ready-made designs?
Yes. Stwrap offers ready-made designs for pets, travel, sports, hobbies, causes, holidays, inspiration, relationships, memories, and more.
Is Stwrap a bag charm or a bag tag?
Stwrap is a patented new kind of bag charm that wraps around a compatible strap. Unlike a conventional bag tag used mainly for identification, Stwrap is designed to show something about you, such as your team, pet, place, cause, person, or memory, and to be collected and swapped as the moment changes.
Can I order custom Stwraps in bulk?
Yes. Custom and bulk orders are available for businesses, teams, schools, events, organizations, creators, corporate gifting, and promotional campaigns. Contact Stwrap for custom pricing on quantities of 100 or more.
How can I contact support?
Reach us Monday–Friday at support@stwrap.com or through the contact form. We typically reply within 24 hours.
Every Strap Has a Story™
For as long as we have carried things, we have found ways to make them our own.
A team. A trip. A pet. A cause. A person. A memory.
Stwrap gives those stories a place on the bag strap you already carry. Start with one. Collect the stories that matter. Swap the one that fits today.
They may be small, but they say something about us. And sometimes, they give someone else a reason to ask.
We didn’t invent the desire to personalize what you carry. We invented a new way to carry, collect, swap, and share the stories that matter.
Wrap it. Swap it. Tell your story.