ABOUT STWRAP
Every Strap Has a Story™
Stwrap turns an ordinary bag strap into a visible place to tell a story — and gives someone else a reason to ask about it.
Stwrap® is a patented bag tag designed to mount flat on compatible 1"–1.5" bag straps and wide lanyards. Choose a premade design, create your own, or ask us to imagine something new.
I’m Tom Augustine, inventor and founder of Stwrap. I created Stwrap from one simple question. What people have done with the idea since then has made it much bigger than the product. See how Stwrap works.
FOUNDER STORY
It Started With a Strap.
Years ago, while taking my kids to school, I noticed something. Backpacks had personality everywhere: colors, designs, patches, and keychains. But the straps were plain, empty, and overlooked.
I kept thinking, Why not the strap?
That simple question started everything. I imagined turning that unused piece of a bag into a place for someone to show something that mattered to them: a photo, a team, a memory, a place, a person, a cause, or an idea.
I combined the words strap and wrap to form Stwrap.
The strap was always there. It just needed a story.
Tom Augustine
Inventor and Founder of Stwrap
FROM IDEA TO PROOF
Sports Was the Beginning. Not the Destination.
Once the concept was real, I needed to prove Stwrap could be produced well, hold up in everyday use, and scale beyond an idea. Stwrap was licensed exclusively to WinCraft, one of the leading manufacturers of licensed and promotional products for professional and college sports teams.
Sports made sense as an early proving ground. Fans already live in gear. Identity matters. Colors matter. What you carry says something about who you are.
But the bigger lesson was not sports. It was that people were willing to put identity on the strap — and that the strap itself could become something much more interesting than empty space.
WHAT PEOPLE TAUGHT US
People Took the Idea Further Than I Could Have Planned.
People did not just wear Stwraps. They collected them, changed them, shared them, and wore several at once.
That was the moment the bigger opportunity became clear. Stwrap was not one category or one kind of story. It could represent a person, a pet, a place, a passion, a moment, a cause, a team, an organization, or an idea we had not thought of yet.
The strap stays the same. The story can change every time.
THE MOVEMENT
The Product Is Small. The Idea Is Much Bigger.
That changed the way I thought about Stwrap. The product was small, but the human opportunity was much bigger.
Our mission: give people more reasons to notice, ask, share, and connect through the stories they wear on their straps.
Our vision: build a worldwide movement where ordinary straps become conversation starters and small stories bring people closer together.
STORY POSSIBILITIES
There Is No Right Stwrap Story.
The brand should keep expanding what people believe a Stwrap can represent. Custom photos are important, but they are only part of the idea.
Explore premade Stwraps, create a Custom Stwrap, or request a design that does not exist yet.
Family
Someone who means everything to you.
Pets
The face you are always happy to see.
Travel
A place you have been or somewhere you dream of going.
Passions
Sports, hobbies, music, art, or anything that helps define you.
Moments
Graduations, weddings, championships, milestones, and memories.
Causes
Something you believe in and want others to ask about.
A SHARED STORY IN ACTION
Tanganyika Wildlife Park
One of my favorite examples came from Tanganyika Wildlife Park. They turned their animals into collectible Stwrap designs that guests and team members could wear, discover, collect, and trade.
Visit. Discover. Collect. Trade. Share.
It was not simply merchandise anymore. A zoo visit became a collection — something people could look for, trade, remember, and talk about.
EVERY STRAP HAS A STORY™
Come Build the Next Chapter With Us.
I created the product, but I do not get to decide where the creativity ends.
Maybe your story is already in our collection. Maybe it is sitting in your camera roll. Maybe it is an idea no one has made yet. Maybe it belongs to your school, your company, your charity, your team, your event, or your community.
However it starts, we want Stwrap to become a place where those stories can live, travel, be noticed, and be shared.
The Stwrap gets their attention. The story behind it creates the connection.
Let’s get people talking again.
One strap. One story. One conversation at a time.